what is digometrics?
‘digometrics’ is the marketing science and predictive analytics extension to DiMassimo Goldstein (DiGo), specializing in advanced and digital analytics, direct-response marketing, and database design and management. We delight in inventing ways to predict the hard to predict, measure the seemingly immeasurable, and transform insights into marketing strategies that inspire action.
The Stack
Diagnose Business Growth
Growth Diagnostic Tool. A "brand v performance" diagnosis and growth score in competitive context that plots your brand against your industry's major market movers.
Define the Market
Zipwise. A proprietary and comprehensive Very Large Database (VLDB) of targeting classifications and clusters that is used to conduct market research, size markets, and strengthen local marketing efforts.
Calibrate the Assets
Advertising Wear Out Analysis. Through best-in-class, time-series modeling, we can both isolate for the peaks of an ad's in-market effectiveness and identify the precise time to swap your creative assets.
Assess Marketing Mix
Attribution & Media Mix Modeling. With doctoral econometrics at the helm, we breakdown your marketing mix to identify causation over correlation, identifying only the KPIs that matter most to your bottom line.
Predict Performance
Forecast Modeling. Leveraging learnings from attribution, our nonparametric, machine-learning platform runs simulations to construct the most likely trajectories of your most valued KPIs.
The Brain Trust
While the practice was formed to tackle pressing statistical matters across marketing, digometrics draws its greatest strength from its balanced, multidisciplinary team of data science, econometric, media strategy, marketing and branding professionals, together representing several decades of expertise and thought leadership.
Kent O. Bhupathi
Director of Data Analytics
Mark DiMassimo
Executive Director
Julia Yale Wang
Director of Integrated Marketing
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About DiGo
DiMassimo Goldstein is an Inspiring Action agency. We help people make more inspiring decisions and form more empowering habits. Life-changing marketers hire us to discover the idea that will organize and change everything for their brand and business and to mine that idea to speed growth by up to 10 times.