Overview
You have long since developed your creative portfolio, and it is now split amongst various channel-specific experiments and evergreen campaigns. You anxiously want to know how the market is responding overall, but you fear that there has not yet been enough runway for a full-attribution. To overcome this problem, it is likely time to run a creative or campaign wearout analysis!
Engagement Segmentation
Through a combination of channel-creative clustering and state-of-the-art time-series regression modeling, we can breakdown the frequency time-paths to the different factions of your market by campaign, since execution.
Isolating for Wearout Windows
Once the econometric modeling concludes, we are able to calculate and visualize your base’s unique engagement with your campaigns, over time. From this, the digometrics team can isolate for moments of partial and absolute creative wearout, which inform you of not only how frequently you will need to change-out creative, but at what intervals of time can you clear the runway.