Overview
Zipwise is a proprietary market sizing, classification and clustering schema, engineered within a Very Large Database (VLDB), to bolster the effectiveness in targeting and local marketing. Companies use Zipwise services, at any stage, to launch and relaunch their brands, as well as to refine their geographic marketing strategies. Moreover, the VLDB is compliant with the CCPA and GDPR.
Improved Local Marketing
Leveraging state-of-the-art machine learning algorithms and allowing the data to speak to its truth, Zipwise can accurately size your market and isolate for the defining characteristics of its customer base. The result is an actionable cluster map that will guide your marketing spend from day 1.
Improved Media Targeting
The goal is predictive advertising. Using statistical modeling and machine learning, we analyze data from consumer behavior, client demographics and media consumption, then use these insights to estimate trends and optimize media targeting.