Overview
"To expect the unexpected shows a thoroughly modern intellect" (Oscar Wilde). Through a robust knowledge of marketing theory, coupled by econometric and machine learning best practices, the digometrics team exemplifies “modern intellect.” No matter the KPI, there is a causal, economic narrative to be told and learnings with which to forecast. This is the digometrics proposition.
Forecasting & Monte Carlo Simulations
At digometrics we build dynamic forecast models to predict future performance, informing a more strategic marketing approach for the next period and beyond. We do this through a combination of techniques - but it all starts with expert attribution modeling and ends with robust Monte Carlo simulations.
Likelihood Stress Tests
To keep the statistics robust and the learnings honest, we have become master stress test reporters! This means that digometrics forecasts will not present the benefits of media in isolation. Instead, our practice is to also wear the management consultant cap by being upfront about all pertinent risks and likelihoods across the forecasted period.